Since 2024 Dr. Maik Dulle is a Data Analyst & Architect at a medium sized company working in the cruise business in Germany. Before he has been a member of Prof. Dr. Maik Eisenbeiß's Digital Marketing working group since May 2019 as a research associate and doctoral candidate. Previously, he studied business psychology (B.Sc.) at the Rheinische Fachhochschule Köln, psychology (M.Sc.) at the University of Osnabrück and spent a semester abroad in Warsaw at the University of Social Sciences and Humanities SWPS. He gained additional practical experience as an intern at an insurance company, as a junior consultant in a consulting project and as a research assistant in a third-party funded project at the University of Applied Sciences Osnabrück.
PublicationsKanitz, C. Schade, M., Dulle, M., Wiezorrek, J., & Zehetner, A. (2025). E-Mail Customization: Der Effekt von Zeitpunkt- und Inhalts-Auswahl bei Newslettern. In: Haas-Kotzegger, U. (eds.) Digital Economy: Die neuen Spielregeln für Unternehmen. Springer, Wiesbaden.
Schade, M., Kanitz, C., Dulle, M., Wiezorrek, J., Buttgereit, S. & Zehetner, A. (2024): Does anyone read your marketing emails? No? Then customize it! - The effect of content and timing. In 2024 AMA Winter Academic Conference Proceedings, St. Pete Beach, USA.
Dulle, M., Schade, M., Kanitz, C., Wiezorrek, J., & Zehetner, A. (2024). Wie Sie mithilfe von Customization aus der Klickflaute kommen. Havard Business manager (HBm), 46(6), 8-9.
Schade, M. Kanitz, C., Dulle, M., Wiezorrek, J., Buttgereit, S. & Zehetner, A. (2023). Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content. Proceedings of the European Marketing Academy (EMAC), 52nd, Odense, Denmark.
Wiezorrek, J., Dulle, M., & Eisenbeiß, M. (2023). Der Preis der Cookie-Trickserei. Havard Business manager (HBm), 45(3), 8-9.
Klein, K., Eisenbeiss, M., Dulle, M., Taherparvar, N., Wiemann, M., & Wiezorrek, J. (2022). Marketing in a Digital World. In: Hornuf, L. (eds) Diginomics Research Perspectives. Advanced Studies in Diginomics and Digitalization. Springer, Cham.
Dulle, M., Wiezorrek, J., Schade, M., Kanitz, C. & Buttgereit, S. (2022). Customize your Newsletter! – Email marketing in the light of content and timing customization. Proceedings of the International Conference on Research in Advertising (ICORIA), 20th, Prague, Czech Republic.
Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J. & Buttgereit, S. (2022). The impact of email customization. Virtual poster presentation at the 2022 AMA Winter Academic Conference, Las Vegas, USA.
Wiezorrek, J., & Dulle, M. (2021). I am willing to sell my data for… Drivers of consumers‘ privacy valuation in e-commerce. Proceedings of the European Marketing Academy (EMAC), 50th, Madrid, Spain.
Kumbruck, C., Dulle, M., & Vogt, M. (2020). Flüchtlingsaufnahme kontrovers. Einblicke in die Denkwelten und Tätigkeiten von Engagierten. Baden-Baden: Nomos Verlag.
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