The Segmentation Lens

Note: All nuermic values in this example are ficticious and sreve for the purpose of illustration only. Use at your own risk. Be ethical about usage. Further, I am not a professional programmer/developer.

The Segmentation Lens: A Framework for Speaking the Same Language

Why 5 departments give 5 different answers – and how to tackle it

Ever asked Marketing, CRM, Revenue Management, and Strategy who your customers are? Spoiler: you’ll get wildly different answers. “Families.” “Revenue above €2,000.” “Cluster 7.” “New customers.” They’re all correct – and that’s exactly the problem. This interactive framework visualizes segmentation as what it really is: not a single method, but a spectrum of structuring. Five distinct layers, from gut-feel intuition to academic theory, each with its own strengths and weaknesses.

The framework offers two modes – a Storyline that walks you through a real-world cruise scenario (1,599 passengers, 5 departments, 5 perspectives), and an interactive Framework View where you can explore each segmentation layer in detail. Click a layer, see its guiding question, typical examples, and where it shines or falls short. Built to bridge the gap between data teams and business stakeholders. Fully bilingual (EN/DE). No dependencies. Just one HTML file.

The core insight?

The art isn’t in choosing one layer. It’s knowing when which lens delivers the greatest value. But see for yourself and if you like, give me feedback

Hope you had as much fun with this post than I did generating the Segmentation Lens :)